Payment processing company Visa will continue its sponsorship of the Rugby World Cup by agreeing a new deal for the 2007 event to be held in France.

It will be the fourth consecutive world cup that Visa have sponsored, the first being in South Africa in 1995.

Tom Shepard, of Visa International, said “Visa will use the sponsorship to deliver exclusive benefits to its 21,000 member banks and millions of Visa cardholders worldwide during merchant and cardholder promotions”

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